Creator profile

Creative direction and AI-assisted campaign design for beauty, wellness & lifestyle brands.

@marialoren · 🇺🇸 NY, NY · New York (UTC-5)

Responds within

3 hours

Availability

Available for work

Give me a product and I start seeing its world: the light, the texture, the setting, the story—and the feeling someone will carry away. I love building brand worlds that make people pause, look closer and feel something. I’m Maria Lören, a Creative Director and Brand Strategist with 15+ years of experience across fashion and luxury, beauty and jewelry, hospitality and travel, wellness, entertainment and e-commerce. I’ve created work for Disney, Hershey, Martha Stewart and Del Monte, led high-volume campaign creative at Publishers Clearing House, and designed a record-label logo for Grammy-winning artist Ashanti. Fashion has always been one of my great loves. I find beauty everywhere—in color, texture, light and nature—and that love shapes the worlds I create. Now I bring that eye to AI-assisted campaign design, developing ideas, directing visual stories and creating cohesive campaign and e-commerce imagery made to feel true to each brand. I’m the founder of Maria Lören Designs and House of Lören (Where I Build the Brand & the Woman Behind it). I’m also building NEXT GEN by Maria Lören Designs with my three daughters: I bring Gen X creative direction; they bring a firsthand Gen Z perspective. Together, we’re exploring fresh ways for brands to connect across generations. My AI portfolio features clearly labeled concept campaigns. If you have a product with a story to tell, I’d love to help bring its world to life!