Sol de Janeiro — Vacation, Bottled
Spec Campaign Concept · Creative Direction + Brand World Building
What if Sol de Janeiro’s iconic Brazilian Bum Bum Cream became a destination of its own?
I reimagined the product as an immersive Rio-inspired beauty escape — part rooftop club, part resort, part larger-than-life product experience. The concept takes the brand’s unmistakable warmth, sensuality and Brazilian energy and pushes it into a complete visual world designed to feel instantly recognizable, transportive and campaign-ready.
- Published
September 29, 2026
