Nature, Recoded
What if nature didn’t have to look earthy to feel powerful?
Nature, Recoded is an independent spec campaign developed in response to an early-stage skincare brief. I built the visual world first—pairing blueberry, pomegranate and fig with liquid chrome, sculptural cream textures and high-fashion portraiture.
The direction reframes botanical skincare through a futuristic lens: sensorial, premium and visually charged. The packaging remains intentionally unbranded, allowing the concept to evolve with the eventual identity while demonstrating how one distinctive visual system could extend across hero imagery, ingredient stories, product launches and social content.
Creative direction, campaign concept, AI art direction and visual storytelling.
- Published
October 28, 2026
