Creator profile

Catherine A.

@catherineasad · 🇺🇸 FL · New York (UTC-4)

Responds within

12 hours

Availability

Available for work

Hi, I'm Catherine — I make fashion-led AI campaigns and editorial imagery, mostly for beauty, jewelry and lifestyle brands. I came to this from the brand side. I built and still run ILAYA, my own jewelry label, which has been featured in Vanity Fair and L'Officiel — so I tend to think in campaigns rather than single images. I'm usually asking who the woman is, where she is, how the product should be styled, and what the brand is supposed to feel like, and then the image comes out of that. I like work that feels photographic and a little elevated, closer to a shoot than a render. Mostly polished editorial with a romantic edge, though I'll happily get surreal if that's where a brand wants to go. Depending on what a project needs, I'll work across art direction, styling, casting, set and palette, and the campaign imagery itself. Growing up between El Salvador, Florida and Pakistan trained my eye early — Latin color, South Asian embellishment, American commercial polish. It shows up in how I style things and how I build a palette. I'm currently available for campaigns, product launches, social content and creative collaborations. AI is how I make the work, not what the work is about.