ILAYA — Mediterranean Summer AI Campaign
As co-founder of ILAYA, I created this AI campaign around the feeling of a Mediterranean summer — warm light, sea views, natural textures and statement jewelry.
I developed the concept, creative direction, casting, styling and final imagery, with a focus on creating a consistent model and keeping the jewelry, skin, light and environment feeling photographic and believable.
The result is a softer, more understated side of ILAYA — effortless, feminine and sun-soaked, while keeping the jewelry at the center of the story.
- Published
September 1, 2026
