ILAYA — AI Jewelry Campaign & Creative Direction
As co-founder of ILAYA, I created this AI campaign to bring the brand’s world to life in a new way.
I developed the concept, creative direction, casting, styling and imagery, combining Mediterranean-inspired landscapes, warm light and sculptural elements with ILAYA’s statement jewelry.
A big focus was keeping the model, products and photography feeling realistic and consistent while still creating moments that feel unexpected and a little surreal.
The result is a campaign that feels true to ILAYA — bold, feminine, warm and made to be remembered.
- Published
September 1, 2026
