OCO — Melt Into Memory
A speculative fragrance campaign for OCO exploring scent as something tactile, fluid and surreal. Built around the idea of fragrance lingering like a memory, the visual world combines translucent glass, melting ivory forms, deep cherry tones and organic fruit elements.
The campaign blends beauty, product still life and surreal imagery to create something sensual and editorial rather than traditionally commercial, while remaining grounded in OCO’s visual identity.
Creative direction, concept development, image generation and final art direction by Cate Creative.
- Published
September 11, 2026
