Miu Miu x Wimbledon - Concept Campaign
A conceptual fashion campaign imagining Miu Miu at Wimbledon through a playful, editorial lens. The project blends sport, luxury and stylized world-building to create a campaign universe that feels fashion-first rather than literal sports advertising.
I developed the concept, creative direction and visual system for the campaign, including styling direction, accessory design, product storytelling and key campaign imagery. The work centers on a custom tennis bag, low-slung Miu Miu-inspired silhouettes, court-based storytelling and a distinct color palette that reinterprets Wimbledon through a more elevated, unexpected lens.
The campaign includes hero fashion imagery, product-focused visuals and surreal brand-world moments, all designed to feel cohesive, directional and campaign-ready.
- Published
September 11, 2026
