NINE LIVES NOODLES
Nine Lives Noodles started with one question: what would a noodle brand feel like if it had a nightlife?
I built the concept around a late-night noodle joint that’s a little sexy, a little chaotic, and very lived-in. Rather than creating a perfectly polished restaurant world, I wanted it to feel like somewhere you stumble into after midnight: crowded tables, half-finished bowls, clinking plates, bold graphics, and people actually eating.
Every detail was designed to build that culture, from the packaging and visual identity to the food photography, characters, and restaurant atmosphere. The goal was to create more than a product. Nine Lives needed to feel like a place with its own regulars, rituals, and stories.
- Published
September 26, 2026
