JACQUEMUS
For this Jacquemus concept, I wanted to create a fashion film that felt cinematic without losing the playfulness and surreal charm that makes the brand so recognizable.
The story unfolds in an open landscape, balancing polished fashion imagery with unexpected, almost storybook moments, including the model’s interaction with a lamb. Wide environmental shots establish the world, while movement, runway-inspired sequences, and quieter character moments make it feel less like a traditional campaign and more like a tiny fashion film.
My focus was on pacing and visual storytelling: letting the environment, styling, movement, and unexpected details do as much of the storytelling as the clothes themselves.
- Published
September 26, 2026
