SALOMON COUTURE
A couture line for a brand that never made one. I built it to find out what a technical sports brand looks like when you take the effort out of it. Sportswear is sold on effort. Sweat on the temple, the moment of exertion, the slow-motion replay of a body doing something difficult. I wanted to take all of that out and see whether the shoe still reads.
- Published
September 26, 2026
