How it works
The full picture, plainly explained
Every step, every rule, every question answered — no surprises from the first brief to the final payment.
The process
From brief to paid
The same eight stages for everyone — only the point of view changes. Flip the toggle to follow your side of the deal.
Set up
Post a brief
Post a brief describing the campaign, budget, and timeline. Our team reviews it before it goes live.
Discover & apply
Certified creators find your brief and apply, or you reach out to creators whose work fits.
Lock the deal
Connect
Message your shortlist on Hypear to align on scope, references, and price.
Sign the SOW
You and the creator sign a Statement of Work — your direct agreement on deliverables, price, and timeline.
A direct contract between the two of you — Hypear isn't a party
Fund escrow
Fund the project into escrow with the payment provider before work starts.
Funds are held by the payment provider until the work is approved
Deliver & get paid
Work & deliver
The creator builds and delivers the work through Hypear.
Approve
Review the delivery and approve it. If you don't respond within 5 business days, it's approved automatically.
Five business days of silence counts as approval
Release
On approval, escrow releases payment to the creator. You own the work.
Money only moves once the work is approved
The rules
What lives on Hypear, and what doesn't
The short version of what's allowed — and what isn't. The same rules protect both sides of every deal.
On Hypear: Keep your communication on Hypear — messages, references, and files all stay on the platform, start to finish.
Not on Hypear: Don't move the conversation to email, phone, or socials, or swap contact details to take it off-platform.
Why It protects your payment. Taking the deal off-platform breaks the rules you both agreed to — for 12 months after you're introduced, working around Hypear can mean owing damages.
On Hypear: Pay and get paid through escrow — funds are held by a payment provider and released on approval.
Not on Hypear: No off-platform payment — no wires, invoices, or "just Venmo me."
Why Escrow is what guarantees the creator gets paid and the brand gets the work. Off-platform, neither side is protected.
On Hypear: Agree the price directly — brand and creator set it between them, and the creator keeps 100%.
Not on Hypear: Don't expect Hypear to set, negotiate, or split your price.
Why The price is yours to agree. The platform fee is paid by the brand on top, so the creator keeps 100% of the agreed price.
On Hypear: Sign the SOW before work starts — your direct agreement on deliverables, price, and timeline.
Not on Hypear: Don't start work on a handshake.
Why The SOW is between brand and creator — Hypear isn't a party to it. It's what makes the deal enforceable for both of you.
On Hypear: The brand owns the human-authored work on full payment — IP passes creator → brand when escrow releases.
Not on Hypear: Don't assume you own purely AI-generated output.
Why Human-authored work assigns from the creator to the brand on full payment. Purely AI-generated output may not be copyrightable, so no one can warranty ownership of it.
On Hypear: Creators: disclose your AI use in what you deliver — tell the brand how the work was made.
Not on Hypear: Don't hand over AI-assisted work without saying so.
Why The brand needs to know what they're publishing.
On Hypear: Brands: you're the advertiser — you own the truth of any claims and any AI disclosure when you publish.
Not on Hypear: Don't assume Hypear or the creator carries your ad-disclosure duty.
Why As the advertiser, you're responsible for FTC and AI disclosures on the published ad.
On Hypear: Let Hypear connect you and run escrow — that's what the platform does.
Not on Hypear: Don't expect Hypear to review or approve the work, or guarantee quality.
Why Hypear is a facilitator, not a party to your project. It introduces you and handles logistics — it doesn't check, approve, or stand behind the work. The brand approves; the brand and creator resolve anything between them.
These are the rules you accept at signup. Read the full Terms.
Questions
Everything you'd actually ask
Hypear is a facilitator, not a party to your project, so it doesn't approve work, judge disputes, or issue refunds. What the platform does give you is structure: funds sit in escrow and only release when the brand approves. If the brand doesn't respond within 5 business days of delivery, the work is approved automatically and payment releases.
The brand does — on full payment. When escrow releases, the human-authored work assigns directly from the creator to the brand (the agreement is between the two of you; Hypear isn't a party). One caveat: purely AI-generated output may not be copyrightable, so no one can promise you own that part. Creators keep their own reusable methods, prompts, and frameworks.
Because that's what protects you. When your messages, files, and payment all live in one place, the escrow guarantee holds — the creator is sure to get paid and the brand is sure to get the work. The moment a deal drifts to email or DMs, neither side has that protection, and for 12 months after Hypear introduces you, working around the platform can mean owing damages. Keeping the whole project here is what keeps it safe.
The platform fee is paid by the brand, on top of the price you agree — so the creator always keeps 100% of their rate. It's 15% on your first project with a creator, and 10% on every repeat project with the same creator.
