BraveRx - "Harder" AI Ad Campaign
A cinematic AI ad for BraveRx, a men's telehealth brand, built to turn a sensitive category into a scroll-stopping story.
The concept: a classroom where a sharp, British-accented teacher writes one word on the chalkboard, "HARDER," and three men in their 50s and 60s each confess what they actually want. Longer stamina. Spontaneity. Discretion. She has one answer for all of it.
I handled everything end to end: concept, script, character design, casting, location, shot list, and final edit. Every character was built from scratch with locked reference sheets to keep faces, wardrobe and seating consistent across multiple generated clips. The classroom was designed as a reusable plate, and each scene was directed shot by shot in Seedance 2.0.
Delivered as two cuts: a paid ad version that opens on the customers' pain points, and a social version that leads with the teacher's hook, "Who wants to be harder?"
- Published
November 2, 2026
