LORE - Somewhere but nowhere (spec campaign)
Spec campaign for LORE's Somewhere but nowhere eau de parfum. I extended LORE's existing art direction into an Americana world: open desert, motel nights, and the scent notes made physical.
What I made:
Campaign imagery: a sepia horseback hero shot in the desert, and a flash-lit night portrait on an oxblood Chesterfield.
Product shots: a sculptural still life built from the notes (fig, cedarwood, cardamom, black tea), a soft-focus bottle close-up, and an end card with the bottle over a projected desert road.
Direction: one visual language across every frame. The bottle's oxblood carries through the leather, boots and fig, all graded like faded medium-format film. I built a character reference sheet to keep the model consistent across shots, and locked the bottle's form, cap and wordmark to the real packshot.
AI-generated and retouched by me, from concept through final grade and type.
