BraveRx - Animated Music Video Ads for Paid Social
Two animated music video ads for BraveRx, a DTC men's telehealth brand, made for paid social on Meta and TikTok. I took each one from concept to final cut: wrote original songs with custom lyrics, then built a recurring cartoon cast (a husband, his wife, and comedic characters for his Brain, Heart, and a worried "little man") to act out each beat of the track. One is a hip hop track and the other is a catchy pop song. Each one went from character sheets to a pencil storyboard to animated AI video, with every lyric matched to a character reaction. The ads are built to stop the scroll in the first few seconds and stay compliant with ad policies in a sensitive category, so the songs lean on innuendo while the visuals carry the joke.