L'Appartement 4F - Fall Illustrated Spot
Self-initiated spec spot for L'Appartement 4F, a Parisian-style bakery in the West Village. The goal was a film that feels like the shop itself: warm, handmade and a little bit Paris.
A 15-20 second fall day at the bakery with no dialogue, told entirely in a naive storybook style of watercolour and coloured pencil on textured paper. The cast is the bakery's real owners and their curly cream dog, reimagined as illustrated characters so the ad feels personal to the brand rather than generic.
Built with AI: I illustrated the storefront first, then used it as a Midjourney style reference to keep every character sheet and scene locked to the same hand-drawn look. Each character got a full turnaround sheet so wardrobe and proportions hold from shot to shot.
Unofficial spec piece, not affiliated with L'Appartement 4F.
- Published
September 24, 2026
