BraveRx - Shoulder Council (Paid Social, Live)
Paid social ad for BraveRx, a men's telehealth brand. Concept through final delivery, solo. Currently running.
The idea flips the classic angel and devil on the shoulder. Nobody sits on a shoulder here. A lazy devil materializes on the couch with a bag of chips and tries to talk him out of it, while an athletic angel appears behind him at his desk and pushes him to follow through. He stays unbothered, clicks, and both vanish in smoke.
Built with AI: an environment plate for the living room, locked character sheets for the man, devil and angel, and rough pencil storyboards to block every shot before a frame was generated. Video in Seedance across multiple clips, cut in CapCut and upscaled with Magnific, delivered vertical for Meta and TikTok.
Humor does the selling, so the ad stays compliant without performance claims.
- Published
September 24, 2026
