Carulia Interiors - Campaign Imagery
Carulia Interiors is a Swedish home goods brand with a wide-ranging catalog spanning lighting, furniture, and sculptural décor pieces, sold to wholesale and retail buyers. This spec project explores what their pleated resin bowl could look like through art-directed campaign imagery rather than standard product photography — a styled hero shot true to the piece's material and form, a warm lifestyle shot on a console table, and a wider interior vignette showing the piece living in a collected, lived-in space. The goal was to demonstrate how AI-driven campaign imagery can extend a small brand's catalog with consistent, elevated visuals without the cost or logistics of a full photoshoot, while staying faithful to the actual product as reference throughout. This project was meant to show how the brand could upgrade their imagery into a product catalog as well as provide images to their wholesale clients who would then use the images for their own retail purposes.
- Published
September 11, 2026
