ROOTSTOCK
Rootstock is a conceptual haircare brand with a warm, slightly retro feel, built around refills and natural ingredients like burdock root, rosemary, marshmallow root and olive oil.
The first pieces are a shampoo and conditioner in olive-oil-style tins with stainless steel pumps, paired with larger refill tins made for pouring. No plastic bottles, and less to throw away.
The identity pairs powder blue, chocolate brown and olive green with a bold rounded wordmark and a repeating arch pattern. It carries across the tins, a reusable tote, a wooden brush, transit posters, and a salon and storefront where customers come in to refill.
The goal was one recognizable system that feels as natural on a shower shelf as it does on a city street.
More products are in progress.
- Published
October 10, 2026
