PROTECTED – Wimbledon-Inspired Tennis Sunscreen Campaign
A self-initiated, Wimbledon-inspired campaign built around two products I love: a gel body sunscreen and an insulated tote. Both are purple, so I chose blue, its complementary color, as the world around them: blue courts, stadium seats and tennis balls printed "PROTECTED," with a cream tiered skirt and crinkled blue shirt on one blonde model.
The 10-image set covers action at the net, a runner blur, seated and standing portraits, a gel-on-skin close-up, stadium-seat shots, an overhead lying shot, a bag still life and a tube-on-balls flat lay, so it works as ad, editorial and e-commerce content.
From a portrait and fashion photography background, I direct light, framing and styling for real-world believability, then generate and refine the final images.
Concept work, not affiliated with or endorsed by any brand shown.
- Published
October 16, 2026
