Vesperelle – Luxury Perfume Launch Campaign
Vesperelle is a self-initiated luxury fragrance launch, created end to end as a portfolio concept: brand name, scent story, bottle and packaging design, creative direction, avatar creative, and an 11-image campaign.
The brief: a romantic, floral, feminine eau de parfum (Pétale de Soie: neroli, rose, peony, white jasmine, amber musk) in a champagne-amber flacon with a crystal stopper and nude ribbon bow.
Creative direction: a sage green, forest green and nude peach palette, replacing the usual blue perfume look with something more botanical. A six-day countdown teases the bottle through material and light (steam, fluted glass, stamped cream, motion blur, powder), then the reveal shows it on a model, in hand and in packaging.
From a portrait and fashion photography background, I direct light, scale and composition so the product reads true to size. Images are AI-generated and refined.
- Published
October 16, 2026
