OKRA | SEREIN 01 — Artisan Ceramics by stephanie R. - Hypear AI

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Concept launch campaign for OKRA’s SEREIN 01, a sculptural ceramic vase. Using one product image, I developed a full AI-assisted rollout designed to build anticipation through teaser imagery, texture studies, countdown content, process visuals, silhouette storytelling, lifestyle placement, hero reveal, and launch-day unboxing. I established a consistent visual system across the campaign, including product proportions, stoneware texture, a restrained limestone-and-taupe palette, lighting direction, and photographic treatment. Creative direction, campaign strategy, prompt development, AI image generation, and art direction by LeSorcier Marketing. Conceptual portfolio project. OKRA is a fictional brand created for this campaign.