ROOT | Hair + Scalp Oil | Social Media & Branding Assets by stephanie R. - Hypear AI

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ROOT is a speculative botanical scalp + hair oil brand I developed end-to-end using AI production tools — from model casting to final campaign assets. The project demonstrates a complete brand-to-content workflow: character/model creation, product design and campaign photography, an editorial social carousel, and motion assets. The brand identity centers on a sculptural frosted-glass bottle with a wood ball cap and a minimal embossed wordmark — designed to read as quiet luxury. This project showcases my ability to art-direct a cohesive brand world using AI tools — writing structured, reference-based prompts to maintain product and model consistency across dozens of generations, catching and correcting AI errors (label text, proportions, continuity), and translating a mood board into a real, shippable content system.