House of GRO
Spec campaign: “If I ran House of Grō’s Instagram.” An unsolicited concept to bring the luxury feel of House of Grō’s packaging into their social content. All visuals are AI-generated, using the real product line as references: At Dawn, After Dark, Eye Detox, Touch and Feel.
The creative direction centers on sensory marketing and a strict brand palette of warm stone grey, greige and ivory. Each product got its own story. After Dark is shot in motion blur: “The night’s a blur. After Dark isn’t.” Feel, a cooling relief salve, is staged in ice to make the menthol sensation visible. Eye Detox, Touch and Feel appear on models in playful beauty editorials. The collection also lives in a glass medicine cabinet, a translucent branded bag, and a magnifying-glass detail of At Dawn.
Every image was built with a structured prompting method to keep product forms, labels and colors accurate.
- Published
October 14, 2026
