Pucker Lip Co. - Sweet Dreams
PUCKER is a concept beauty brand created around the idea that intensive lip care can feel as indulgent as a late-night treat.
For the launch of its Overnight Lip Treatment, I developed a sensory campaign that balances nourishment with playful indulgence. Deep black cherries, glossy berry tones and melting ice cream translate the product’s hydrating, cushiony texture into bold, tactile imagery—while porcelain packaging, warm skin and richly veined stone give the brand a refined, modern beauty aesthetic.
The Sweet Dreams campaign moves between polished product still life, intimate beauty portraiture and playful appetite-driven moments, creating a cohesive launch world designed to feel both elevated and irresistibly sensorial.
Creative Direction, Brand Concept and AI Image Production by Cynthia Martyn, Smitten Visual Studio.
- Published
September 15, 2026
