Chanel - Serving Up Sun Protection
A conceptual campaign imagining Chanel’s entry into luxury performance sun care with Crème Solaire Sport SPF 50, launched against the iconic backdrop of Wimbledon.
The creative direction blends Chanel’s black-and-white codes with the visual language of tennis. We designed a round sunscreen bottle inspired by the shape of a tennis ball, then developed a cohesive campaign spanning editorial product imagery, athlete-led storytelling and tactile application shots.
The concept extends into an experiential activation with a sculpted maze installation shaped like the bottle, designed to create an aerial television broadcast moment along the players’ route to Centre Court. A VIP gift pairs the sunscreen with a black Chanel tennis ball inside a quilted carrying case.
Concept development, product design, creative direction and AI production by Cynthia Martyn for Smitten Visual Studio.
Independent conceptual work; not commissioned by or affiliated with Chanel or Wimbledon.
