Louis Vuitton - The Journey Unfolds
Created in response to a design challenge exploring the possibilities of the folding Apple iPhone Duo, this conceptual Louis Vuitton collaboration reimagines the device as a miniature travel trunk.
The phone’s closed exterior draws from the Maison’s iconic luggage codes—monogram canvas, natural leather straps, gold hardware and reinforced corners. Once unfolded, it reveals a meticulously organized trunk interior, complete with miniature drawers and compartments for personal travel essentials.
Rather than treating the fold as a purely technical feature, the concept transforms it into an element of discovery: a contemporary digital object that opens with the character and ceremony of a heritage trunk.
Conceptual Product Design, Creative Direction & AI Production by Cynthia Martyn, Smitten Visual Studio. Not commissioned by or affiliated with Louis Vuitton or Apple.
- Published
September 13, 2026