ChopLip
The Concept
ChopLip is satirical luxury — a lip gloss collection rooted in West African street food culture, packaged and photographed with the visual language of a Parisian beauty maison. Each shade is named directly after a dish: Kelewele Heat, Suya Smoke, Sobolo Stain, Waakye Velvet, Boli Butter, Groundnut Drip.
What if luxury beauty stopped pretending it had no sense of humour — or no culture?
The contradiction is played completely straight. The bottles are high-gloss, the typography is editorial, the campaign imagery sits in the same register as any premium cosmetics launch. The references underneath — suya skewers, kelewele, sobolo, waakye — are deeply, specifically Ghanaian and Nigerian. Nothing is softened or explained for an outside audience.
- Published
September 25, 2026
