Grounded
The tea category had two registers: functional commodity, or ceremony-as-costume. Neither felt like a real world.
What does stillness look like when it holds actual cultural weight?
Tea is one of the most universal products in existence — almost every culture has a tea ritual — but the story begins in one place: China. From there it travelled through trade, colonisation, and migration, becoming something different in every hand that held it. Britain made it a daily ritual. Morocco made it an act of hospitality. India turned it into something spiced and warming. The Caribbean made it medicinal, passed down through generations of women. That journey is the entire premise of GROUNDED.
GROUNDED is a global tea collection built across six origins — China (White Peony & Jasmine), Japan (Ceremonial Matcha & Yuzu), India (Masala Chai & Cardamom), Morocco (Mint & Gunpowder Green), England (Earl Grey & Bergamot), and Caribbean (Sorrel, Hibiscus & Ginger).
- Published
September 25, 2026
