KOUKLA SUMMER
Koukla Summer is a full AI-generated campaign built for Koukla Designs — a handmade crochet accessories brand with a Mediterranean soul. The brief was to create a luxury editorial world around the brand's summer collection: bags, clutches, and accessories that feel tactile, crafted, and covetable.
Every asset was concepted and produced using AI image generation — from the model and styling to the environments and OOH placements. The campaign spans street-level billboard and bus shelter ads set in London, black cab wraps, editorial lookbook spreads, and product-forward hero shots — all art directed to position Koukla at the premium end of the accessories market.
The creative direction prioritized a clean, sun-warmed aesthetic with a handmade-meets-high-fashion tension. The goal: make an independent crochet brand look like it belongs on the streets of Mayfair.
