Persona Cosmetics
Persona Cosmetics is a spec campaign developed in response to a creative brief on the Alun Creative platform. The concept centers on a luxury lip collection — rich, skin-deep, unapologetically bold.
The creative direction explores the relationship between lip color and identity: who you become when you put it on. Assets include multi-tone lip swatch editorials spanning a range of skin tones, macro close-ups of high-gloss berry pigment, sketch-style product flatlays with a handcrafted editorial feel, and moody portrait work that captures the attitude of the woman wearing it.
A textural pour shot — deep, glossy, almost edible — anchors the campaign's sensory language and ties the visual world together.
All assets were AI-generated and art directed by Seriq Creative, with a focus on luxury beauty aesthetics: tactile, intimate, and visually immersive.
