Tricky · Chocolate & Sal Marinho: a launch concept by Rafaela F. - Hypear AI

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Tricky is already a known energy bar brand, so the launch strategy is simple: the brand is recognizable from day one, but the new flavor stays hidden until the reveal. I designed a six-day launch sequence, from tease to reveal: the pack behind fluted glass and vellum, its texture, an imprint in cocoa and salt, a hand shadow, and finally the unboxing of "Chocolate & Sal Marinho". I also created a three-slide carousel using the brand's own website copy: the pack, the flavor and the numbers. Everything was created with AI. Claude wrote the prompts, Higgsfield generated the images, and I directed each detail, protecting the real label and legal seals. Self-initiated concept, not affiliated with Tricky. All visuals are AI-generated.