Aile — The Libelle Clutch | Luxury Campaign Concept
Aile is a luxury concept brand I created, inspired by the smallest details of nature. For its debut piece, the Libelle clutch, I designed an original fabric that mimics dragonfly wings: translucent ivory panels traced with fine gold veins, closed by a gold clasp that doubles as the brand's symbol.
The campaign tells a short story in three frames: the encounter, where she finds the clutch resting on the floor like a dragonfly that just landed; the night out; and the detail, where black couture organza makes the ivory wings glow.
Deliverables: model creation and art direction, 3 campaign images, a 6-slide product carousel and motion studies.
Produced with an end-to-end AI workflow (Midjourney, Higgsfield, Nano Banana, GPT Image, Seedance), focused on material realism, product accuracy and consistency: the same model, gown and product from the first frame to the last.
- Published
September 25, 2026
