Patchi: Launch Teaser Campaign
A 10 day launch teaser for a one of a kind necklace
Some things are worth waiting for. Patchi is a handmade jewellery brand from Brazil, where no two pieces are alike. This campaign follows one: square coral stones and a gold sunburst pendant wrapped by hand in crochet cord.
Rather than show it, I let it be discovered. It rests in a hand behind a veil, leaves its mark in the sand, casts its shape across a sunlit wall, and breaks into gold behind fluted glass. Nothing is blurred. It is hidden only by fabric, light, shadow, sand and glass, until the reveal on day 8.
Warm cream, sand and mahogany, with coral as the only loud colour. Created and directed with the care of a real shoot.
Role: creative direction, art direction, moodboard studies, strategy, AI imagery, post-production and copywriting.
- Published
October 15, 2026
