Black Friday Charlotte Simone Campaign
I’ve admired Charlotte Simone for years, and her leopard and pink fur coat is pure joy to me: bold, playful, impossible to ignore. I wanted Black Friday to feel that way too, not like a sale, but like a moment you don’t want to miss.
So I let the coat’s DNA take over everyday objects. A fur printer prints save-the-dates on a Paris pavement, a leopard phone texts “I want CHARLOTTE SIMONE”, a turntable plays as the coat crosses its legs, and a vintage car overflows with shopping bags.
Creating it felt like playing dress-up with the whole world. Every piece is meant to make her customers smile, feel the thrill of anticipation, and recognise the brand instantly, even before they see the coat.
Seven stills and six videos for Instagram, in one palette taken from the coat, with a warm 1970s film feel.
Unofficial concept work, not affiliated with Charlotte Simone.
- Published
October 25, 2026
