Twinings Sparkling Tea | The 3PM Rebellion: From Shelf to Campaign.
Twinings Sparkling Tea already had strong assets: bold cans, a raspberry, lemon and orange palette, in-store activation. But they lived on promo stands. I wanted to show what the same assets could become once they had a story.
The insight: after 300+ years of tea-making, Twinings has gone sparkling, tradition with a twist. So I set its afternoon pick-me-up at Wimbledon, the most traditional stage of a British summer, and let it break a few rules.
I created Lina, the Queen of Serve, who bends Wimbledon’s rituals: floating above the court in a balloon chair, toasting with Refresh, slipping a lemon into the tennis-ball fridge. The product gets a role, not just a placement, and the activation palette becomes the campaign’s colour system.
The result is a series of consistent, product-accurate visuals, from insight and character to art direction and integration, with no new shoot needed.
Independent concept, not affiliated with Twinings or Wimbledon.
- Published
October 28, 2026
