Riot & Bloom | From Kitchen Samples to Event-Ready Brand
The founder had great recipes and homemade samples, but no brand. To pitch festivals, conferences and events, the business needed to look established, with real attitude.
Her desserts are plant-based and free from refined sugar, so everyone at the event can join in. The risk was sounding like another wellness brand: clean, calm, good for you. Events need the opposite.
That tension became Riot & Bloom. RIOT is the energy and rough infrastructure of live events. BLOOM is fruit, plants, natural colour and pleasure.
I developed a gaffer-tape logo, a black, dirty-cream and raspberry palette, and a visual system built on contrast: the food brings the colour, the backstage setting brings the attitude. Even the menu reads like a festival bill: Today’s Lineup, with Velvet Riot, Mint Condition and Berry After Dark.
From kitchen samples to a pitch-ready brand: positioning, brand name, tagline, dessert names, logo, art direction and imagery.
Small batches. Big moments.
- Published
October 28, 2026
