Bambi
Bambi is a self-initiated conceptual brand, a faux-fur label created from scratch as an exercise in brand world-building. The brand champions the use of faux-fur coats while upholding animal welfare. Scope: brand creation, product system, brand DNA, consumer insights, and comprehensive visual concept and direction (including location, lighting, casting, styling and art direction) all produced using AI and finished by hand. Creative direction, AI production, and post-production by Musas.
- Published
September 19, 2026
