Petricor
Petricor is a self-initiated concept brand: a fictional fragrance house
built from the ground up as a study in brand world building.
The brand belongs to Nera Cabral, a former professional tennis player
and new mother who bottles the sensory memory of a clay court and her baby´s skin. Three layerable fragrances: Barro, Leche & Flor, sit inside a water-soluble
mineral film pigmented with brick dust, kaolin and madder root, so the
unboxing becomes a ritual rather than a reveal.
Scope: brand creation, product and packaging system, brand DNA,
consumer insight, concept, and full visual direction across location,
lighting, casting, styling and art direction, then produced with AI and finished by hand.
Creative Direction, AI Production & Post-Production by Musas.
- Published
September 14, 2026
