A 10-day product launch campaign for a serum and home beauty device
Concept launch campaign for a skincare serum and microneedling device, created as an unofficial spec project for Medicube.
The idea: a launch should build anticipation, not show everything on day one. The feed moves in four beats:
• Hidden: the products behind steamed bathroom glass, as a shadow, as pure texture.
• Teased: the logo pressed into a pool of serum, the bottle broken up by fluted glass.
• Revealed: the serum at the waterline, the dropper, a hand wiping the steam away (animated).
• In use: real skin, a real laugh, the device and serum in her routine, and a playful IV drip to close.
Look: bubblegum pink, blush and white, bright and fresh. Real skin texture with visible pores and freckles, no plastic retouching.
Process: art direction and moodboard, prompt engineering in Nano Banana and Midjourney, animation in Kling. Every image finished by hand in Photoshop: colour grading across the set, retouching, and logos and labels rebuilt if needed.
- Published
October 17, 2026
