Taittinger - Next Serve
"Next Serve" reimagines the tennis club as couture runway — where the discipline of the game meets the excess of eveningwear. Two women move through a private clay court in oversized, sculptural gowns built from performance-grade satin, each look engineered to look at home on center court and at a black-tie afterparty in the same breath. The tension between the sport's precision and the dress's volume is the campaign's central joke and its central luxury.
Photographic Style: shot in a mix of full-length editorial stills, candid in-motion frames, and tight beauty/detail close-ups (racket-over-shoulder, wristband, hand on glass). Lighting is warm and naturally sun-drenched, with hard clean shadows on the court and softer fill in shaded seating shots. Color grading stays in a narrow ivory-gold-green palette — the dresses, the racket, and the champagne all share the same warm metallic register against the cool green of the court.
- Published
September 15, 2026
