GUCCI — Velvet Garden (Speculative Concept)
Velvet Garden is a speculative beauty campaign for Gucci Blush de Beauté, imagining the compacts in a garden made entirely of velvet. Moss-green velvet steps, sculpted topiaries and soft rolling hills become the set, while ivory orchids, embroidered gold bees and butterflies borrow from Gucci’s own codes. The palette was built around the product: deep green to make the pinks and corals of the blushes stand out, with ivory and gold echoing the compact itself. The series moves from wide, dreamlike landscapes to close-up still lifes, where the texture of the powder, the gold details and the velvet surfaces carry the story. Concept, art direction, set design and AI production by Melania. Personal concept, not commissioned by or affiliated with Gucci.
- Published
October 21, 2026
