SNOOZE — Puff Piece
SNOOZE is an invented skincare brand I created from scratch, from the name and logo to the product and packaging, for a line of comma-shaped under-eye patches. The campaign, Puff Piece, plays on the idea of puffy morning eyes: the patches live in a soft, pillow-shaped silver case, and the whole world of the brand is built around sleep, waking up and cooling down. The series moves between product still lifes, beauty close-ups and playful editorial moments: a frosted case dripping with condensation, patches chilling in a glass of ice, an alarm clock caught mid-snooze, a model leaping across oversized pillows. A palette of periwinkle, brushed silver and soft white keeps every frame cohesive and makes the patches instantly recognizable. Brand concept, naming, packaging design, art direction and AI production by Melania.
- Published
October 25, 2026
