Apple × Mercedes-Benz | AI Concept Car Design
Having spent six years working in design at Volkswagen, automotive design has always been a passion of mine. I especially love imagining futuristic concept cars and exploring new design possibilities.
For this personal AI spec campaign, I imagined what a collaboration between Apple and Mercedes-Benz could look like, combining Apple's minimalist aesthetic with luxury automotive design.
I developed the car concept using AI, experimenting with its shape, proportions, materials, and signature lighting. I particularly enjoyed creating detailed close-ups of the wheels, bodywork, and illuminated elements.
I also created a behind-the-scenes video documenting the creative process, showing how the car design evolved from the initial idea to the final concept.
My role: Creative Direction, Concept Development, AI Automotive Design, Product Visualization & Video Editing.
Project type: Independent Spec Campaign, not affiliated with either brand.
- Published
October 21, 2026
