AMOUAGE | Black Friday Luxury Campaign — AI Spec Work
What if Black Friday felt less like a sale and more like a luxury brand experience?
For this self-initiated AI spec campaign, I reimagined Black Friday for Amouage, the luxury Omani fragrance house, featuring its iconic Guidance perfume.
My concept was to move away from traditional discount advertising and create something unexpected, playful, and editorial while preserving the brand's premium identity.
I developed a series of AI-generated visuals featuring vintage pink objects, street posters, a record player, a typewriter, and surreal product placements. The creative direction combines soft pink tones, gold accents, nostalgic details, and realistic photography aesthetics.
The goal was to show how AI can turn a seasonal promotion into a distinctive visual campaign with storytelling and personality.
Project type: Independent Spec Campaign, not commissioned by Amouage.
- Published
October 21, 2026
