photoshoot
When I received the brief to create an AI avatar, I didn’t start with a prompt. I started with the questions a photographer, a strategist and a designer would ask.
As a photographer, I thought about how a real person moves in front of the camera, which angles suit her, where the light falls and where the photographer stands.
As a strategist, I defined who she is. If she lives on the beach, she has swimsuit tan lines. If she loves the sun, she has freckles and faint squint lines. Every detail is a consequence of her life, and that makes her believable.
As a designer, I chose her wardrobe, palette and location to speak one visual language and fit the brand.
This is my approach: I don’t just generate a character. I build the full story behind her, bringing together photography, product design and strategy, so the result feels real and true to the brand.
- Published
October 16, 2026
