Furniture campaign
Brief for a furniture campaign, I didn’t want to show furniture in an empty showroom. I wanted to show the life that happens around it.
As a strategist, I asked who this furniture is for and what it means. The answer was connection between generations. So I created two characters, a grandmother and her granddaughter, spending a slow afternoon together on a tennis court. The furniture becomes the place where they rest, talk and share a moment.
As a photographer, I thought about how two people of different ages move and relate to each other: the gestures, the glances, the distance between them, and the angles that make the scene feel candid, not staged.
As a designer, I built one visual language for the whole series. Palette, light, styling and location all support the brand and keep the furniture at the heart of the story.
This is my approach: I don’t just generate images. I build a story that people want to step into.
- Published
October 16, 2026
