The sweet match
A jewellery campaign concept, inspired by one of the most recognisable traditions of the tennis summer: strawberries and cream.
I liked the idea of taking something so familiar and turning it into the actual language of a jewellery collection. Strawberries becoming charms, flowers becoming details, and the whole ritual around the tournament becoming part of the campaign. Not just tennis: the summer light, the white tailoring, the green courts, the spectators, the jewellery, and of course the strawberries and cream.
That is the part of campaign work I love most: taking one simple starting point and finding enough visual ideas inside it to build an entire world.
- Published
September 4, 2026
