PEETAL × Sicily Campaign
A campaign concept for PEETAL exploring terracotta, hammered brass, coffee, and the Mediterranean through a visual language of warmth, materiality, and stillness.
The campaign places PEETAL, a traditional kulhad reinterpreted through terracotta and brass within the landscapes and rituals of Sicily. Rather than treating the product as a conventional still-life subject, the creative direction builds a world around it: sea, stone, mosaic, architecture, morning light, coffee, and the pause between one place and the next.
I developed the concept, creative direction, art direction, styling, visual world, narrative campaign film direction, and AI-generated imagery across editorial lifestyle photography, beauty, product still life, environmental placements, and material studies.
The result is a cohesive luxury lifestyle campaign built around product, place, and atmosphere.
