Court Season- HYPHeN × Tennis
An unsolicited campaign concept for HYPHeN exploring the intersection of sport, luxury, and skincare.
The opportunity: HYPHeN has a sport sunscreen with genuine sweat and water resistance, yet its visual identity was almost entirely e-commerce-driven, with little editorial or fashion presence. Court Season translates that product truth into a distinctive campaign world, positioning the sunscreen within the intersection of tennis culture and contemporary fashion.
I developed the strategic concept, creative direction, art direction, visual identity, styling, and AI-generated imagery across editorial photography, beauty portraiture, product still life, and out-of-home advertising.
The campaign moves between a clay court and a runway to create a cohesive visual system designed to feel premium, editorial, and culturally relevant.
Independent portfolio concept. Not affiliated with HYPHeN.
